Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.
"Steve Perry versus Arnel Pineda. At his confused expression, I explain, "The guy on YouTube who gained a following for covering Journey songs...then eventually became the new lead singer for the band?"
It's a sad fact of modern life that sooner or later you will end up on YouTube doing something stupid. The trick, according to my dad, is to make a fool of yourself to the best of your ability.