Service Beyond Self is Essential for Success Because It . . . * Builds credibility, trust, and customer satisfaction. * Strengthens your personal reputation and public image. * Fosters goodwill and makes people feel appreciated. * Helps you build healthy relationships with others. * Nurtures collaboration, participation, and cooperation. * Reaffirms a continuity of service for quality assurance, integrity, and reliability. * Saves money--it costs less to keep existing customers than it does to create new ones. When you do it right the first time, you don't have to fix it the next time. * Improves communication and builds rapport. * Fosters mutual respect and understanding * By providing other people with what they want, you will get more of what you want!