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why should customers do that? Have you actually made it easy for them to spread your product? Is the product even worth talking about?
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Ryan Holiday |
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Bear and forbear.
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Ryan Holiday |
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What's the point of having countless books and libraries, whose titles could hardly be read through in a lifetime. The learner is not taught, but burdened by the sheer volume, and it's better to plant the seeds of a few authors than to be scattered about by many." --SENECA, ON TRANQUILITY OF MIND, 9.4 T"
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Ryan Holiday |
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Are you angry when someone's armpits stink or when their breath is bad? What would be the point? Having such a mouth and such armpits, there's going to be a smell emanating. You say, they must have sense, can't they tell how they are offending others? Well, you have sense too, congratulations! So, use your natural reason to awaken theirs, show them, call it out. If the person will listen, you will have cured them without useless anger. No d..
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Ryan Holiday |
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There is a balance. Soccer coach Tony Adams expresses it well. Play for the name on the front of the jersey, he says, and they'll remember the name on the back. When
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Ryan Holiday |
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it not only has to be worth spreading, it has to provoke a desire in people to spread it. Until you have accomplished that, or until your client is doing something truly remarkable, it just isn't going to happen.
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Ryan Holiday |
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Prefiero la disciplina del conocimiento a la anarquia de la ignorancia. Perseguimos el conocimiento de la misma forma en que un cerdo persigue trufas. --David Ogilvy
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Ryan Holiday |
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If you start believing in your greatness, it is the death of your creativity.
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Ryan Holiday |
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The reality is that we're all guilty of thinking we know it all, and we'd all learn more if we could set that attitude aside. As smart or successful as we may be, there is always someone who is smarter, more successful, and wiser than us. Emerson put it well: "Every man I meet is my master in some point, and in that I learn of him."
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Ryan Holiday |
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You need the kind of objectivity that makes you forget everything you've heard, clear the table, and do a factual study like a scientist would. --STEVE
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Ryan Holiday |
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Here's a way to think about what the masses regard as being 'good' things. If you would first start by setting your mind upon things that are unquestionably good--wisdom, self-control, justice, courage--with this preconception you'll no longer be able to listen to the popular refrain that there are too many good things to experience in a lifetime." --MARCUS AURELIUS, MEDITATIONS, 5.12 I"
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Ryan Holiday |
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Laura Ingalls Wilder, author of the classic series Little House, lived that idea, facing some of the toughest and unwelcoming elements on the planet: harsh and unyielding soil, Indian territory, Kansas prairies, and the humid backwoods of Florida. Not afraid, not jaded--because she saw it all as an adventure. Everywhere was a chance to do something new, to persevere with cheery pioneer spirit whatever fate befell her and her husband. That i..
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Ryan Holiday |
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Nothing can ever prevent us from trying. Ever.
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Ryan Holiday |
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Virality at its core is asking someone to spend their social capital recommending or linking or posting about you for free.
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Ryan Holiday |
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The best strategic marketing decision you can make is to have a product or business fulfill a real, compelling need for a real and defined group of people--no matter how much tweaking and refining this takes.
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Ryan Holiday |
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He would make much of his fortune during these market fluctuations--because he could see while others could not. This insight lives on today in Warren Buffet's famous adage to "be fearful when others are greedy and greedy when others are fearful." Rockefeller, like all great investors, could resist impulse in favor of cold, hard common sense. One"
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Ryan Holiday |
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We must all either wear out or rust out, every one of us. My choice is to wear out. -- THEODORE ROOSEVELT
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Ryan Holiday |
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Duris dura franguntur.
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Ryan Holiday |
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An employee in your company makes a careless mistake that costs you business. This can be exactly what you spend so much time and effort trying to avoid. Or, with a shift in perception, it can be exactly what you were looking for--the chance to pierce through defenses and teach a lesson that can be learned only by experience. A mistake becomes training. Again, the event is the same: Someone messed up. But the evaluation and the outcome are ..
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Ryan Holiday |
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Advertising is just a slightly more scalable form of creating demand than door-to-door sales.
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Ryan Holiday |
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the strategic goal was the same: to reach people in an effective, scalable, and data-driven way.
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Ryan Holiday |
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As screenwriter William Goldman famously put it, nobody knows anything--even the people in charge. It's all a big gamble.
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Ryan Holiday |
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The extent of the struggle determines the extent of the growth. The obstacle is an advantage, not adversity. The enemy is any perception that prevents us from seeing this.
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Ryan Holiday |
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There is something of a civil war going on within all of our lives. There is a recalcitrant South of our soul revolting against the North of our soul. And there is this continual struggle within the very structure of every individual life. --MARTIN
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Ryan Holiday |
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Fear is debilitating, distracting, tiring, and often irrational. Pericles understood this completely, and he was able to use the power of perspective to defeat it. The
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Ryan Holiday |
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we don't need to constantly compare ourselves with other people
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Ryan Holiday |
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At some time during the process, [of writing] I came up with a therapeutic device. After each draft I would tear up the pages and feed the paper to a worm compost I keep in my garage. A few months later, those painful pages were dirt that nourished my yard, which I could walk with bare feet. It was a real and tangible connection to that larger immensity. I liked to remind myself that the same process is going to happen to me when I'm done, ..
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shortcoming
ego
humility
self-delusion
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Ryan Holiday |
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When you're at your wit's end, straining and straining with all your might, when people tell you you look like you might pop a vein . . . Take a step back, then go around the problem. Find some leverage. Approach from what is called the "line of least expectation."
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Ryan Holiday |