"My friend Scott Friedman (ScottFriedman.net) is a motivational humorist who specializes in employee engagement, celebration, and customer service. He teaches organizations that when their organizations are happy, they enjoy increased productivity, higher performance, better engagement, and elevated levels of health and well-being among their people. In his book, Happily Ever Laughter, Scott shares, "Personal stories are excellent (and entertaining) catalysts both for communicating big ideas and for presenting your most original humor. Better yet, stories let you provide more substance in less time. Jokes, on the other hand, have less reach substance-wise. Why? Because a joke is meant to entertain. A story, on the other hand, has inherent meaning. Stories allow the audience to get to know you, your imperfections, your flaws, and your foolishness. You can be vulnerable right there with audience watching. You can entertain, enlighten and teach all in the same effort."