"Can I Trust You? Years ago, I heard Lou Holtz speak at a national conference. His rock-solid reputation preceded him--he is the only coach in the history of college football to take six different football teams to a bowl game. He is not only well-respected for his ability to elevate football programs, but to elevate individuals as well. During his humorous and entertaining keynote, he taught a few small lessons which carried big meanings. He shared that every person you meet is privately asking themselves three questions: 1. Do you care about me? 2. Do I like you? 3. Can I trust you? When you make an authentic, sincere, and dignified effort to create a positive first impression, you increase your chances of receiving a "Yes!" to those questions. Unfortunately, if someone you meet answers "No!" you've got an uphill battle to earn their business or develop a friendship."