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8b20017
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In addition to his instinct for discerning patterns across disciplines, Leonardo honed two other traits that aided his scientific pursuits: an omnivorous curiosity, which bordered on the fanatical, and an acute power of observation, which was eerily intense. Like much with Leonardo, these were interconnected. Any person who puts "Describe the tongue of the woodpecker" on his to-do list is overendowed with the combination of curiosity and ac..
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Walter Isaacson |
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e2fb7ef
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In two days he saw Rupert Murdoch, his son James, and the management of their Wall Street Journal; Arthur Sulzberger Jr. and the top executives at the New York Times; and executives at Time, Fortune, and other Time Inc. magazines. "I would love to help quality journalism," he later said. "We can't depend on bloggers for our news."
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Walter Isaacson |
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97161b5
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I believe that the most important mission of the state is to protect the individual and to make it possible for him to develop into a creative personality,
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Walter Isaacson |
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6fb81fa
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There would be times when we'd rack our brains on a user interface problem, and think we'd considered every option, and he would go, " Did you think of this? " said Fadell. " And then we'd all go, " Holy Shit." He'd redefine the problem or approach, and our little problem would go away." --
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problem-solving
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Walter Isaacson |
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29b40cc
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Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work. Western rational thought is not an innate human characteri..
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Walter Isaacson |
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c16b28e
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You read everything--that's part of the job," he said. "You accumulate all this trivia, and you hope that someday maybe a millionth of it will be useful."
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Walter Isaacson |
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4fb634b
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When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations: reel off the features, describe them as being "worth thousands and thousands of dollars," and get the audience to imagine how expensive it really should be. Then he announced what he hoped would seem like a low price: "We're going to be charging higher education a single price of $6,500."
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Walter Isaacson |
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660e2d0
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Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. " Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?" Sculley felt as if he had been punched in the stomach. There was no response possible other than to acquiesce. " He had a uncanny ability to always get what he wanted, to size up a person and kn..
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persuasion
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Walter Isaacson |
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9cef256
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The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to stare without blinking. Sometimes this intensity was charming, in a geeky way, such as when he was explaining the profundity of Bob Dylan's music or why whatever product he was unveiling at that moment was the most amazing thing that Apple had eve..
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intensity
talent
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Walter Isaacson |
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fd13bd0
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Customers don't know what they want until we've shown them.
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innovation
steve-jobs
dreamer
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Walter Isaacson |
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e26d8e1
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What was remarkable was that associating with a computer and electronics company was the best way for a rock band to seem hip and appeal to young people. Bono later explained that not all corporate sponsorships were deals with the devil. "Let's have a look," he told Greg Kot, the Chicago Tribune music critic. "The 'devil' here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. Thes..
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Walter Isaacson |
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633c2c7
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Now he was about to launch the Macintosh, a machine that violated many of the principles of the hacker's code: It was overpriced; it would have no slots, which meant that hobbyists could not plug in their own expansion cards or jack into the motherboard to add their own new functions; and it took special tools just to open the plastic case. It was a closed and controlled system, like something designed by Big Brother rather than by a hacker..
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Walter Isaacson |
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89f0f95
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Socrates' method of building an argument through gentle queries, he "dropped my abrupt contradiction" style of argument and "put on the humbler enquirer" of the Socratic method. By asking what seemed to be innocent questions, Franklin would draw people into making concessions that would gradually prove whatever point he was trying to assert."
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Walter Isaacson |
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844e38d
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The most beautiful emotion we can experience is the mysterious. It is the fundamental emotion that stands at the cradle of all true art and science. He to whom
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Walter Isaacson |
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ee4fcac
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If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there's room to hear more subtle things--that's when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It's..
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Walter Isaacson |
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a733d2c
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Everything you've ever done in your life is shit," Jobs said, "so why don't you come work for me?"
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Walter Isaacson |
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a551a27
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People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to switch priority. Part of the reason we model our computers on metaphors like the desktop is that we can leverage this experience people already have.
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Walter Isaacson |
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e72e8f0
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We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.
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Walter Isaacson |
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a52341e
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If we want to resist the powers that threaten to suppress intellectual and individual freedom, we must be clear what is at stake," he said. "Without such freedom there would have been no Shakespeare, no Goethe, no Newton, no Faraday, no Pasteur, no Lister." Freedom was a foundation for creativity."
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Walter Isaacson |
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bd555ad
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In a letter from Einstein to Curie) Do not laugh at me for writing you without having anything sensible to say. But I am so enraged by the base manner in which the publc is presently daring to concern itself with you that I absolutely must give vent to this feeling. I am impelled to tell you how much I have come to admire your intellect, your drive, and your honesty, and that I consider myself lucky to have made your personal acquaintance i..
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Walter Isaacson |
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f4a790a
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The sexual act of coitus and the body parts employed for it are so repulsive that, if it were not for the beauty of the faces and the adornment of the actors and the pent-up impulse, nature would lose the human species."7" --
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Walter Isaacson |
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e21117a
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One mark of a great mind is the willingness to change it. We can see that in Leonardo. As he wrestled with his earth and water studies during the early 1500s, he ran into evidence that caused him to revise his belief in the microcosm-macrocosm analogy. It was Leonardo at his best, and we have the great fortune of being able to watch that evolution as he wrote the Codex Leicester. There he engaged in a dialogue between theories and experienc..
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Walter Isaacson |
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f76a809
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Sculley found Jobs as memorable as his machine. " He seemed more a showman than a businessman. Every move seemed calculated, as if it was rehearsed, to create an occasion of the moment."
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influence
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Walter Isaacson |
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42b4e3a
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An object will display the greatest difference of light and shade when it is seen in the strongest light. . . . But this should not be much used in painting, because the works would be crude and ungraceful. An object seen in a moderate light displays little difference in its light and shade, and this is the case towards evening or when the day is cloudy; works painted then are tender, and every kind of face becomes graceful. Thus, in everyt..
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Walter Isaacson |
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6d41376
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Despite being a denizen of the digital world, or maybe because he knew all too well its isolating potential, Jobs was a strong believer in face-to-face meetings. "There's a temptation in our networked age to think that ideas can be developed by email and iChat," he said. "That's crazy."
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Walter Isaacson |
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bde3845
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In ancient Rome, when a victorious general paraded through the streets, legend has it that he was sometimes trailed by a servant whose job it was to repeat to him, " Memento Mori": Remember you will die. A reminder of mortality would help the hero keep things in perspective, instill some humility. Job's memento mori had been delivered by his doctors, but it did not instill humility. Instead he roared back after his recovery with even more p..
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passion
risk
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Walter Isaacson |
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af0152f
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Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs..
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business-success
business-culture
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Walter Isaacson |
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2b1ff0e
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Jobs liked to tell the story- and he did so to his team that day- about how everything that he had done correctly had required a moment when he hit the rewind button. In each case he had to rework something that he discovered was not perfect. He talked about doing it on Toy Story, when the character of Woody had evolved into being a jerk, and on a couple of occasions with the original Macintosh. " If something isn't right, you can't just ig..
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problem-solving
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Walter Isaacson |
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fc6a604
|
Success breeds complacency. Complacency breeds failure. Only the paranoid survive.
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Walter Isaacson |
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26174e6
|
A foolish faith in authority is the worst enemy of truth."46"
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Walter Isaacson |
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e4f98a7
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Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. Dozens of the colleagues whom Jobs most abused ended their litany of horror stories by saying that he got them to do things they never dreamed possible. And he created a corporation crammed with A players.
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Walter Isaacson |
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96df9a5
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During the crossing, Einstein explained his theory to me every day, and by the time we arrived I was fully convinced that he really understands it.
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Walter Isaacson |
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d87bf39
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science without religion is lame, religion without science is blind.
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Walter Isaacson |
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ce31c45
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Jobs tended to be deeply moved by artists who displayed purity, and he became a fan. He invited Ma to play at his wedding, but he was out of the country on tour. He came by the Jobs house a few years later, sat in the living room, pulled out his 1733 Stradivarius cello, and played Bach. "This is what I would have played for your wedding," he told them. Jobs teared up and told him, "You playing is the best argument I've ever heard for the ex..
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Walter Isaacson |
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a333a3d
|
I always thought of myself as a humanities person as a kid, but I liked electronics," he said. "Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do."
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Walter Isaacson |
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b1bc041
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For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
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Walter Isaacson |
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5522138
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It is tasteless to prolong life artificially," he told Dukas. "I have done my share, it is time to go. I will do it elegantly."
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Walter Isaacson |
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ef147d7
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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are a..
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Walter Isaacson |
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58bcfcb
|
When I went to Pixar, I became aware of a great divide. Tech companies don't understand creativity. They don't appreciate intuitive thinking, like the ability of an A&R guy at a music label to listen to a hundred artists and have a feel for which five might be successful. And they think that creative people just sit around on couches all day and are undisciplined, because they've not seen how driven and disciplined the creative folks at pla..
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Walter Isaacson |
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e7b07b6
|
When he was turning thirty, Jobs had used a metaphor about record albums. He was musing about why folks over thirty develop rigid thought patterns and tend to be less innovative. " People get stuck in those patterns, just like grooves in a record, and they never get out of them, " he said. At age forty-five, Jobs was now about to get out of his groove."
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innovation
musing
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Walter Isaacson |
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a95bf33
|
We kind of missed the boat on that," he recalled. " So we needed to catch up real fast." The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it find itself behind."
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innovation
|
Walter Isaacson |
|
83994ab
|
Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs..
|
|
business-success
business-culture
|
Walter Isaacson |
|
a675a1f
|
Jobs liked to tell the story- and he did so to his team that day- about how everything that he had done correctly had required a moment when he hit the rewind button. In each case he had to rework something that he discovered was not perfect. He talked about doing it on Toy Story, when the character of Woody had evolved into being a jerk, and on a couple of occasions with the original Macintosh. " If something isn't right, you can't just ig..
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|
problem-solving
|
Walter Isaacson |
|
9162be9
|
There have been, of course, many other insatiable polymaths, and even the Renaissance produced other Renaissance Men. But none painted the Mona Lisa, much less did so at the same time as producing unsurpassed anatomy drawings based on multiple dissections, coming up with schemes to divert rivers, explaining the reflection of light from the earth to the moon, opening the still-beating heart of a butchered pig to show how ventricles work, des..
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Walter Isaacson |