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CONTENTS Epigraph Characters Introduction: How This Book Came to Be CHAPTER ONE Childhood: Abandoned and Chosen CHAPTER TWO Odd Couple: The Two Steves CHAPTER THREE The Dropout: Turn On, Tune In . . . CHAPTER FOUR Atari and India: Zen and the Art of Game Design CHAPTER FIVE The Apple I: Turn On, Boot Up, Jack In . . .
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Walter Isaacson |
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JONATHAN "RUBY" RUBINSTEIN. Worked with Jobs at NeXT, became chief hardware engineer at Apple in 1997. MIKE SCOTT. Brought in by Markkula to be Apple's president in 1977 to try to manage Jobs. JOHN SCULLEY. Pepsi executive recruited by Jobs in 1983 to be Apple's CEO, clashed with and ousted Jobs in 1985. JOANNE SCHIEBLE JANDALI SIMPSON. Wisconsin-born biological mother of Steve Jobs, whom she put up for adoption, and Mona Simpson, whom she ..
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Walter Isaacson |
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rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents' garage became the world's most valuable company. This is also, I hope, a book about innovation. ..
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Walter Isaacson |
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His product comes with an interesting feature called incompatibility," Gates told the Washington Post. "It doesn't run any of the existing software. It's a super-nice computer. I don't think if I went out to design an incompatible computer I would have done as well as he did."
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Walter Isaacson |
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worth at $872 million.
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Walter Isaacson |
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we really fucked up the engineering on this
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Walter Isaacson |
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shaping some of the greatest technological innovations of our time." --The Washington Post "A wonderfully robust biography that not only tracks Jobs's life but also serves as a history of digital technology. What makes the book come alive, though, is Isaacson's ability to shape the story as a kind"
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Walter Isaacson |
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Markkula replied that lasting companies know how to reinvent themselves. Hewlett-Packard had done that repeatedly; it started as an instrument company, then became a calculator company, then a computer company. "Apple has been sidelined by Microsoft in the PC business," Markkula said. "You've got to reinvent the company to do some other thing, like other consumer products or devices. You've got"
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Walter Isaacson |
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If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
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Walter Isaacson |
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in a way that Sony, which had all the assets and heritage, never could accomplish.
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Walter Isaacson |
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Let's Be Pirates!
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Walter Isaacson |
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Thus did Ada, Countess of Lovelace, help sow the seeds for a digital age that would blossom a hundred years later.
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Walter Isaacson |
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We talked a lot about focus. And choosing people. How to know who to trust, and how to build a team of lieutenants he can count on. I described the blocking and tackling he would have to do to keep the company from getting flabby or being larded with B players. The main thing I stressed was focus. Figure out what Google wants to be when it grows up. It's now all over the map. What are the five products you want to focus on? Get rid of the r..
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Walter Isaacson |
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there's a deep current of humanity in our innovation.
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Walter Isaacson |
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when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.
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Walter Isaacson |
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I don't think that kids starting out with computers today get as welcome of an entry to programming as I did.
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Walter Isaacson |
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Decidir lo que no hay que hacer es tan importante como decidir lo que hay que hacer.>>
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Walter Isaacson |
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El distintivo de una empresa innovadora no es solo ser la primera en tener nuevas ideas, tambien es saber como dar un salto al frente cuando se encuentra rezagada.
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Walter Isaacson |
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MONA SIMPSON. Biological full sister of Jobs; they discovered their relationship in 1986 and became close. She wrote novels loosely based on her mother Joanne (Anywhere but Here), Jobs and his daughter Lisa (A Regular Guy), and her father Abdulfattah Jandali (The Lost Father). ALVY RAY SMITH. A cofounder of Pixar who clashed with Jobs. BURRELL SMITH. Brilliant, troubled programmer on the original Mac team, afflicted with schizophrenia in th..
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Walter Isaacson |
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CONTENTS Characters Introduction: How This Book Came to Be CHAPTER ONE Childhood: Abandoned and Chosen CHAPTER TWO Odd Couple: The Two Steves CHAPTER THREE The Dropout: Turn On, Tune In . . . CHAPTER FOUR Atari and India: Zen and the Art of Game Design CHAPTER FIVE The Apple I: Turn On, Boot Up, Jack In . . . CHAPTER SIX The Apple II: Dawn of a New Age CHAPTER SEVEN Chrisann and Lisa: He Who Is Abandoned . . . CHAPTER EIGHT Xerox and Lisa: ..
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CHAPTER THIRTY The Digital Hub: From iTunes to the iPod CHAPTER THIRTY-ONE The iTunes Store: I'm the Pied Piper CHAPTER THIRTY-TWO Music Man: The Sound Track of His Life CHAPTER THIRTY-THREE Pixar's Friends: . . . and Foes CHAPTER THIRTY-FOUR Twenty-first-century Macs: Setting Apple Apart CHAPTER THIRTY-FIVE Round One: Memento Mori CHAPTER THIRTY-SIX The iPhone: Three Revolutionary Products in One CHAPTER THIRTY-SEVEN Round Two: The Cancer ..
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Walter Isaacson |
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AL ALCORN. Chief engineer at Atari, who designed Pong and hired Jobs. GIL AMELIO. Became CEO of Apple in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee,
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told me, that the Apple logo was an homage to Alan Turing, the British computer pioneer who broke the
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Walter Isaacson |
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The computer will never be as important to society as the copier."73"
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Walter Isaacson |
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of months, he began encouraging people to talk to me, even foes and former girlfriends. Nor did he try to put anything off-limits. "I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was twenty-three and the way I handled that," he said. "But I don't have any"
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Walter Isaacson |
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Turing did have a tendency toward being a loner. His homosexuality made him feel like an outsider at times; he lived alone and avoided deep personal commitments.
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Walter Isaacson |
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When we ascribe credit for an invention, determining who should be most noted by history, one criterion is looking at whose contributions turned out to have the most influence. Invention implies contributing something to the flow of history and affecting how an innovation developed.
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Walter Isaacson |
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published one on Benjamin Franklin and was writing one about Albert Einstein, and my initial reaction
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Walter Isaacson |
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diagnosed with the disease. 2 The firm changed its name from frogdesign to frog design in 2000 and moved
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Walter Isaacson |
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That's why I'm here to kiss the corporate ass. I don't kiss everybody's.
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Walter Isaacson |
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deism, tribunes of tolerance, and apostles of revolution. So it was inevitable
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Walter Isaacson |
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Grace Hopper develops first computer compiler.
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Walter Isaacson |
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tangerine clam, and a professional desktop computer that suggested a Zen ice cube. Like bell-bottoms that turn up in the
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Walter Isaacson |
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There was no CD tray, just a subtle slot. And as with the original Macintosh, there was no
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Walter Isaacson |
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something that's so thoughtful on the outside you say, 'Oh, wow, it must be really thoughtful
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Walter Isaacson |
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things, by removing the superfluous." The G4 Cube was almost ostentatious"
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Walter Isaacson |
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something that could be mass-marketed to consumers. The Cube ended up not serving
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Walter Isaacson |
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sculpture for their desks, and mass-market consumers were not eager to spend twice what
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Walter Isaacson |
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NeXT computer. But gradually he was learning his lesson. In building devices like the iPod,
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Walter Isaacson |
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Ada's ability to appreciate the beauty of mathematics is a gift that eludes many people, including some who think of themselves as intellectual. She realized that math was a lovely language, one that describes the harmonies of the universe and can be poetic at times.
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Walter Isaacson |
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had just fired somebody that day, and I imagined what it was like for that person to tell his family
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Walter Isaacson |
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A lot of the credit, too, should go to Turing, for developing the concept of a universal computer and then being part of a hands-on team at Bletchley Park. How you rank the historic contributions of the others depends partly on the criteria you value. If you are enticed by the romance of lone inventors and care less about who most influenced the progress of the field, you might put Atanasoff and Zuse high. But the main lesson to draw from t..
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Walter Isaacson |
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The situation may be expressed by an image: science without religion is lame, religion without science is blind.
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Walter Isaacson |
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great company must be able to impute its values from the first impression it makes.
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Walter Isaacson |