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By 2001 Apple had revived its personal computer offerings. It was now time to think different. A set of new possibilities topped the what-next list on his whiteboard that year.
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Walter Isaacson |
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poet convinced both of his own talent and of the need to be self-indulgent in order to be a great artist.
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Walter Isaacson |
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People with the halo effect seem to know exactly what they're doing and, moreover, make you want to admire them for it.
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Walter Isaacson |
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But when a boy was born--on February 24, 1955--the designated couple decided that they wanted a girl and backed out.
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Walter Isaacson |
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Greg Calhoun, who became close to Jobs right after college, saw another effect.
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Walter Isaacson |
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When one reporter asked him immediately afterward why the machine was going to be so late, Jobs replied, "It's not late. It's five years ahead of its time." As"
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Walter Isaacson |
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As scientists would discover after Einstein's death, Schwarzschild's odd theory was right. Stars could collapse and create such a phenomenon, and in fact they often did. In the 1960s, physicists such as Stephen Hawking, Roger Penrose, John Wheeler, Freeman Dyson, and Kip Thorne showed that this was indeed a feature of Einstein's general theory of relativity, one that was very real. Wheeler dubbed them "black holes," and they have been a fea..
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Walter Isaacson |
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We'd buy brochures of Dylan lyrics and stay up late interpreting them. Dylan's words struck chords of creative thinking.
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Walter Isaacson |
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It was yet another example of Jobs consciously positioning himself at the intersection of the arts and technology. In all of his products, technology would be married to great design, elegance, human touches, and even romance.
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Walter Isaacson |
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His persistence baffled me. He was known to guard his privacy, and I had no reason to believe he'd ever read any of my books.
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Walter Isaacson |
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and she had been unable to have any. So by 1955, after nine years of marriage, they were looking to adopt a child.
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Walter Isaacson |
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My parents were very open with me about that," he recalled."
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Walter Isaacson |
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Bushnell agreed. "There is something indefinable in an entrepreneur, and I saw that in Steve," he said. "He was interested not just in engineering, but also the business aspects. I taught him that if you act like you can do something, then it will work. I told him, 'Pretend to be completely in control and people will assume that you are."
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Walter Isaacson |
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By the time I got to work, I had this realization that I didn't have any more goals."26 For the next two months, he assiduously tended to the task of finding for himself a worthy life goal. "I looked at all the crusades people could join, to find out how I could retrain myself." What struck him was that any effort to improve the world was complex. He thought about people who tried to fight malaria or increase food production in poor areas a..
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Walter Isaacson |
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Mozart's music is so pure and beautiful that I see it as a reflection of the inner beauty of the universe itself,
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Walter Isaacson |
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What's the difference between Apple and the Boy Scouts? The Boy Scouts have adult supervision.
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Walter Isaacson |
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I want to make this a revolution, not an effort to squeeze out profits.
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Walter Isaacson |
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nowadays sound embarrassing. Jobs wanted Apple "to become a wonderful consumer products company," Sculley wrote. "This was a lunatic plan. . . . Apple would never be a consumer products company. . . . We couldn't bend reality to all our dreams of changing the world. . . . High tech could not be designed and sold" --
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Walter Isaacson |
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Physics should represent a reality in time and space, free from spooky action at a distance.
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Walter Isaacson |
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One day ladies will take their computers for walks in the park and tell each other 'My little computer said such a funny thing this morning!' " he japed in 1951."
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Walter Isaacson |
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Man is very capable of imagining infinite happiness, and he should be able to grasp the infinity of space--I
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Walter Isaacson |
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But Sony couldn't. It had pioneered portable music with the Walkman, it had a great record company, and it had a long history of making beautiful consumer devices. It had all of the assets to compete with Jobs's strategy of integration of hardware, software, devices, and content sales. Why did it fail? Partly because it was a company, like AOL Time Warner, that was organized into divisions (that word itself was ominous) with their own botto..
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Walter Isaacson |
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Einstein would not, as it turned out, ever win a Nobel for his work on relativity and gravitation, nor for anything other than the photoelectric effect.
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Walter Isaacson |
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We spoke about furniture in theory for eight years," recalled Powell. "We spent a lot of time asking ourselves, 'What is the purpose of a sofa?' "
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Walter Isaacson |
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Jobs barked at him.
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Walter Isaacson |
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was supposed to have a
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Walter Isaacson |
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Cutting the cake in the shape of Half Dome with Laurene and his daughter from a previous relationship,
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Walter Isaacson |
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Most outside experts disagreed. "Maybe it's time Steve Jobs stopped thinking quite so differently," Business Week wrote in a story headlined "Sorry Steve, Here's Why Apple Stores Won't Work."
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Walter Isaacson |
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crazy enough to think they can change the world are the ones who do. --Apple's "Think Different" commercial, 1997"
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Walter Isaacson |
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People don't know what they want until you show it to them.
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Walter Isaacson |
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Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this. They are scared to death, because they know they are guilty. Outside of Search, Google's products--Android, Google Docs--ar..
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antitrust
htc
intellectual-property
ipad
iphone
microsoft
google
apple
competition
law
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Walter Isaacson |
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As it turned out, Microsoft wasn't able to get Windows 1.0 ready for shipping until the fall of 1985. Even then, it was a shoddy product. It lacked the elegance of the Macintosh interface, and it had tiled windows rather than the magical clipping of overlapping windows that Bill Atkinson had devised. Reviewers ridiculed it and consumers spurned it. Nevertheless, as is often the case with Microsoft products, persistence eventually made Windo..
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Walter Isaacson |
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When the design was finally locked in, Jobs called the Macintosh team together for a ceremony. "Real artists sign their work," he said. So he got out a sheet of drafting paper and a Sharpie pen and had all of them sign their names. The signatures were engraved inside each Macintosh. No one would ever see them, but the members of the team knew that their signatures were inside, just as they knew that the circuit board was laid out as elegant..
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Walter Isaacson |
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He emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.
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Walter Isaacson |
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I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis,
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Walter Isaacson |
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The Adoption When Paul Jobs was mustered out of the Coast Guard after World War II, he made a wager with his crewmates. They had arrived in San Francisco, where their ship was decommissioned, and Paul bet that he would find himself a wife within two weeks. He was a taut, tattooed engine mechanic, six feet tall, with a passing resemblance to James Dean. But it wasn't his looks that got him a date with Clara Hagopian, a sweet-humored daughter..
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Walter Isaacson |
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Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away, and Jobs would figure out how to make it user-friendly, put it together in a package, market it, and make a few bucks.
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Walter Isaacson |
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wanted to let Jobs go, but Bushnell worked out a solution. "The smell and behavior wasn't an issue with"
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Walter Isaacson |
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Ed Woolard, his mentor on the Apple board, pressed Jobs for more than two years to drop the interim in front of his CEO title. Not only was Jobs refusing to commit himself, but he was baffling everyone by taking only $1 a year in pay and no stock options. "I make 50 cents for showing up," he liked to joke, "and the other 50 cents is based on performance."
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Walter Isaacson |
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wanted to let Jobs go, but Bushnell worked out a solution. "The smell and behavior wasn't an issue"
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Walter Isaacson |
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let Jobs go, but Bushnell worked out a solution. "The smell and behavior wasn't an issue with"
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Walter Isaacson |
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to let Jobs go, but Bushnell worked out a solution. "The smell and behavior wasn't an issue with"
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Walter Isaacson |
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In all of his products, technology would be married to great design, elegance, human touches and even romance.
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Walter Isaacson |
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db8c299
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Still allergic to PowerPoints and formal presentations, he insisted that the people around the table hash out issues from various vantages and the perspectives of different departments. Because he believed that Apple's great advantage was its integration of the whole widget- from design to hardware to software to content-he wanted all departments at the company to work together in parallel. The phrases he used were "deep collaboration" and..
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collaboration
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Walter Isaacson |