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| Link | Quote | Stars | Tags | Author |
| 950e08b | It was only a matter of time before someone smart came along and said, "It doesn't have to be this way. The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing to the point where these enormous gambles are not only unnecessary, but insanely counterproductive." That person was the first growth hacker." | Ryan Holiday | ||
| 5ccb630 | You need the kind of objectivity that makes you forget everything you've heard, clear the table, and do a factual study like a scientist would. --STEVE WOZNIAK | Ryan Holiday | ||
| 557edde | Before he became the most brilliant and famous man in the ad business, David Ogilvy sold ovens door-to-door. Because of that, he never forgot that advertising is just a slightly more scalable form of creating demand than door-to-door sales. | Ryan Holiday | ||
| 45d231c | A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like "branding" and "mind share," growth hackers relentlessly pursue users and growth--and when they do it right, those users.. | Ryan Holiday | ||
| 993dd66 | Growth hackers resist this temptation (or, more appropriate, this delusion). They opt, deliberately, to attract only the early adopters who make or break new tech services and seek to do it as cheaply as possible. In fact, part of the reason the scrappy start-ups, services, and apps in this book might not always be well-known or topics of daily conversation is because their founders have focused their energies on product development with an.. | Ryan Holiday | ||
| 9868847 | This means that our outward-facing marketing and PR efforts are needed simply to reach out to and capture, at the beginning, a group of highly interested, loyal, and fanatical users. Then we grow with and because of them. If they are geeks, they are at TechCrunch or Hacker News or reddit or attending a handful of conferences every year. If they are fashionistas, they are regularly checking a handful of fashion blogs like Lookbook.nu or Hype.. | Ryan Holiday | ||
| ecca94b | Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger. | Archery | ||
| c61ac10 | Uber, a car service start-up founded by Travis Kalanick and Garrett Camp, has been giving out free rides during Austin's SXSW conference for several years. During a single week, thousands of potential Uber customers--tech-obsessed, high-income young adults who cannot find a cab--are motivated to try out this service. One year Uber offered free rides. Another year, it offered BBQ delivery. Instead of spending millions on advertising or count.. | Ryan Holiday | ||
| d21f5be | At the gym that his father built on the second-floor porch, young Roosevelt proceeded to work out feverishly every day for the next five years, slowly building muscle and strengthening his upper body against his weak lungs and for the future. By his early twenties the battle against asthma was essentially over, he'd worked--almost literally--that weakness out of his body. | Ryan Holiday | ||
| 1312292 | A function of Rockefeller's personality: resilient, adaptable, calm, brilliant. He could not be rattled--not by economic crisis, not by a glittery mirage of false opportunities, not by aggressive, bullying enemies, not even by federal prosecutors (for whom he was a notoriously difficult witness to cross-examine, never rising to take the bait or defend himself or get upset). | Ryan Holiday | ||
| 5b076c1 | Use this knowledge to be gentle and gracious. | Ryan Holiday | ||
| 14ec55a | Later in the election, Politico moved the goalposts again to stay on top. Speed stopped working so well, so they turned to scandal to upend the race once more. Remember Herman Cain, the preposterous, media-created candidate who came after Pawlenty? After surging ahead as the lead contender for the Republican nomination, and becoming the subject of an exhausting number of traffic-friendly blog posts, Cain's candidacy was utterly decimated by.. | Ryan Holiday | ||
| 689a8d7 | Whatever is rightly done, however humble, is noble. (Quidvis recte factum quamvis humile praeclarum.) --SIR HENRY ROYCE L | Ryan Holiday | ||
| ef675ae | through our perception of events, we are complicit in the creation--as well as the destruction--of every one of our obstacles. There | Ryan Holiday | ||
| 012f4a0 | Just because other people say that something is hopeless or crazy or broken to pieces doesn't mean it is. | Ryan Holiday | ||
| f25e8b2 | the brilliant strategist and historian B. H. Liddell Hart came to a stunning conclusion: In only 6 of the 280 campaigns was the decisive victory a result of a direct attack on the enemy's main army. Only six. That's 2 percent. | Ryan Holiday | ||
| c964676 | 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is--nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively--essentially piggybacking off or even stealing someone else's growth (as PayPal did with eBay). .. | Ryan Holiday | ||
| 3219478 | 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine). | Ryan Holiday | ||
| dc4bdec | And what is up to us? Our emotions Our judgments Our creativity Our attitude Our perspective Our desires Our decisions Our determination. | Ryan Holiday | ||
| c2f5581 | The imperative is clear: stop sitting on your hands and start getting them dirty. | Ryan Holiday | ||
| c69fa69 | no one is truly successful because they are delusional, self-absorbed, | Ryan Holiday | ||
| 8007116 | Nikola Tesla, who spent a frustrated year in Edison's lab during the invention of the lightbulb, once sneered that if Edison needed to find a needle in a haystack, he would "proceed at once" to simply "examine straw after straw until he found the object of his search." Well, sometimes that's exactly the right method." | Ryan Holiday | ||
| 68ee1c2 | Life (and our job) is difficult enough. Let's not make it harder by getting emotional about insignificant matters or digging in for battles we don't actually care about. | Ryan Holiday | ||
| 209b8ae | Hello, shitstorm of press. Hello, number one on the New York Times bestseller list. I pulled this off with no connections, no money, and no footsteps to follow. | Ryan Holiday | ||
| 0281bdc | Because of the way that blogging is structured--from the way bloggers are paid by the pageview to the way blog posts must be written to catch the reader's attention--this was all very easy to do. The system eats up the kind of material I produce. So as the manufactured storm I created played itself out in the press, real people started believing it, and it became true. | Ryan Holiday | ||
| 404946d | Usually, it is a simple hustle. Someone pays me, I manufacture a story for them, and we trade it up the chain--from a tiny blog to Gawker to a website of a local news network to the Huffington Post to the major newspapers to cable news and back again, until the unreal becomes real.* Sometimes I start by planting a story. Sometimes I put out a press release or ask a friend to break a story on their blog. Sometimes I "leak" a document. Someti.. | Ryan Holiday | ||
| cd27a8b | serenity and stability are results of your choices and judgment, not your environment. | Ryan Holiday | ||
| 4ec7ba2 | There must be a reason to share it and the means to do so. | Ryan Holiday | ||
| 9a8a944 | Too often we react emotionally, get despondent, and lose our perspective. All that does is turn bad things into really bad things. Unhelpful perceptions can invade our minds--that sacred place of reason, action and will--and throw off our compass. Our | Ryan Holiday | ||
| 01545c9 | There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means. That | Ryan Holiday | ||
| 1d69d81 | This too shall pass" was Lincoln's favorite saying, one he once said was applicable in any and every situation one could encounter. To" | Ryan Holiday | ||
| 860cfe6 | If Perception and Action were the disciplines of the mind and the body, then Will is the discipline of the heart and the soul. | Ryan Holiday | ||
| 59cf412 | the strength to endure, contextualize, and derive meaning from the obstacles we cannot simply overcome (which, as it happens, is the way of flipping the unflippable). Even | Ryan Holiday | ||
| 1c0f4e2 | Certain things in life will cut you open like a knife. When that happens--at that exposing moment--the world gets a glimpse of what's truly inside you. So what will be revealed when you're sliced open by tension and pressure? Iron? Or air? Or bullshit? As | Ryan Holiday | ||
| ba88d70 | It is said of the Jews, deprived of a stable homeland for so long, their temples destroyed, and their communities in the Diaspora, that they were forced to rebuild not physically but within their minds. The temple became a metaphysical one, located independently in the mind of every believer. Each one--wherever they'd been dispersed around the world, whatever persecution or hardship they faced--could draw upon it for strength and security. .. | Ryan Holiday | ||
| 11fe8bf | During the good times, we strengthen ourselves and our bodies so that during the difficult times, we can depend on it. We protect our inner fortress so it may protect us. To | Ryan Holiday | ||
| eeb539c | The path of least resistance is a terrible teacher. We can't afford to shy away from the things that intimidate us. We don't need to take our weaknesses for granted. Are | Ryan Holiday | ||
| e2ddc0f | A CEO calls her staff into the conference room on the eve of the launch of a major new initiative. They file in and take their seats around the table. She calls the meeting to attention and begins: "I have bad news. The project has failed spectacularly. Tell me what went wrong?" What?! But we haven't even launched yet... That's the point. The CEO is forcing an exercise in hind-sight--in advance. She is using a technique designed by psycholo.. | Ryan Holiday | ||
| c65a0dc | No one has ever said this better than Mike Tyson, who, reflecting on the collapse of his fortune and fame, told a reporter, "If you're not humble, life will visit humbleness upon you." If" | Ryan Holiday | ||
| 4361ded | But the person who has rehearsed in their mind what could go wrong will not be caught by surprise. | Ryan Holiday | ||
| 60dbab9 | What is bad luck? Opinion. What are conflict, dispute, blame, accusation, irreverence, and frivolity? They are all opinions, | Ryan Holiday | ||
| 7575826 | After you've distinguished between the things that are up to you and the things that aren't (ta eph'hemin, ta ouk eph'hemin), and the break comes down to something you don't control... you've got only one option: acceptance. The shot didn't go in. The stock went to zero. The weather disrupted the shipment. Say it with me: C'est la vie. It's all fine. | Ryan Holiday | ||
| 083d7d7 | Miyamoto Musashi won countless fights against feared opponents, even multiple opponents, in which he was swordless. In The Book of Five Rings, he notes the difference between observing and perceiving. The perceiving eye is weak, he wrote; the observing eye is strong. Musashi understood that the observing eye sees simply what is there. The perceiving eye sees more than what is there. The | Ryan Holiday | ||
| 32d265a | Marcus Aurelius had a version of this exercise where he'd describe glamorous or expensive things without their euphemisms--roasted meat is a dead animal and vintage wine is old, fermented grapes. The aim was to see these things as they really are, without any of the ornamentation. We | Ryan Holiday |