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8a505a3 We are striving to tell you something impactful and true. When attempting to make good on that promise, no detail is too small. Ed Catmull
282d475 Not for George, though. He skipped the raise altogether and asked instead to retain ownership of licensing and merchandising rights to Star Wars. The studio that was distributing the film, 20th Century Fox, readily agreed to his request, thinking it was not giving up much. George would prove them wrong, setting the stage for major changes in the industry he loved. He bet on himself--and won. Ed Catmull
0b25900 We had learned long ago that while everyone appreciates cash bonuses, they value something else almost as much: being looked in the eye by someone they respect and told, "Thank you." Ed Catmull
d8b3ac6 obligated to be honest somehow Ed Catmull
e85ec89 As we try to learn from the past, we form patterns of thinking based on our experiences, not realizing that the things that happened have an unfair advantage over the things that didn't. Ed Catmull
cac24eb When a bad thing happens, people will draw conclusions that might include conspiracy or forces acting against them or, conversely, if a good thing happens, that they are brilliant and deserving. Ed Catmull
38a56f9 When looking to hire people, give their potential to grow more weight than their current skill level. What they will be capable of tomorrow is more important than what they can do today. Ed Catmull
6fc9801 My view was that we were all so far from achieving our goal that to hoard ideas only impeded our ability to get to the finish line. Ed Catmull
1e70aa1 Making the process better, easier, and cheaper is an important aspiration, something we continually work on--but it is not the goal. Making something great is the goal. I Ed Catmull
25afb6e Pete Docter compares directing to running through a long tunnel having no idea how long it will last but trusting that he will eventually come out, intact, at the other end. "There's a really scary point in the middle where it's just dark," he says. "There's no light from where you came in and there's no light at the other end; all you can do is keep going." Ed Catmull
3654be8 But when it comes to creativity, the unknown is not our enemy. If we make room for it instead of shunning it, the unknown can bring inspiration and originality. Ed Catmull
c7ce912 Rather than trying to prevent all errors, we should assume, as is almost always the case, that our people's intentions are good and that they want to solve problems. Give them responsibility, let the mistakes happen, and let people fix them. Ed Catmull
ac8bd6d Measure what you can, evaluate what you measure, and appreciate that you cannot measure the vast majority of what you do. And at least every once in a while, make time to take a step back and think about what you are doing. Ed Catmull
763ad96 The thesis of this book is that there are many blocks to creativity, but there are active steps we can take to protect the creative process. In the coming pages, I will discuss many of the steps we follow at Pixar, but the most compelling mechanisms to me are those that deal with uncertainty, instability, lack of candor, and the things we cannot see. I believe the best managers acknowledge and make room for what they do not know--not just b.. Ed Catmull
28ff4ca A culture that allows everyone, no matter their position, to stop the assembly line, both figuratively and literally, maximizes the creative engagement of people who want to help. In other words, we must meet unexpected problems with unexpected responses. Ed Catmull
3563c1a mundo suele ser cruel con el nuevo talento, con las creaciones nuevas. Lo nuevo necesita amigos.>> Ed Catmull
bfac8da Ideas come from people. Therefore, people are more important than ideas. Why are we confused about this? Because too many of us think of ideas as being singular, as if they float in the ether, fully formed and independent of the people who wrestle with them. Ideas, though, are not singular. They are forged through tens of thousands of decisions, often made by dozens of people. Ed Catmull
d287786 You suffer through it as you struggle to solve it, but by the end you've developed a sort of fondness for it, and you miss it when it is gone. Ed Catmull
20de941 Creativity involves missteps and imperfections. Ed Catmull
612d58f candor could not be more crucial to our creative process. Ed Catmull
e4705da the process of coming to clarity takes patience and candor. In Ed Catmull
b00cade There are two parts to any failure: There is the event itself, with all its attendant disappointment, confusion, and shame, and then there is our reaction to it. It is this second part that we control. Do we become introspective, or do we bury our heads in the sand? Do we make it safe for others to acknowledge and learn from problems, or do we shut down discussion by looking for people to blame? We must remember that failure gives us chance.. Ed Catmull
a707ef8 I remember going home at night, exhausted, feeling like I was balancing on the backs of a herd of horses--only some of the horses were thoroughbreds, some were completely wild, and some were ponies who were struggling to keep up. I found it hard enough to hold on, let alone steer. Simply Ed Catmull
c8e0373 The most productive creative sessions allow for the exploration of myriad trains of thought. Ed Catmull
8143200 Before we get to the forces that shape that discussion, let's take a moment to look at things from the filmmakers' point of view. To a one, they regard these sessions as essential. Ed Catmull
d119985 Trusting others doesn't mean that they won't make mistakes. It means that if they do (or if you do), you trust they will act to help solve it. Fear can be created quickly; trust can't. Leaders must demonstrate their trustworthiness, over time, through their actions--and the best way to do that is by responding well to failure. Ed Catmull
ffd61c7 The Braintrust is valuable because it broadens your perspective, allowing you to peer--at least briefly--through others' eyes. Brad Ed Catmull
faf10af People join us with a set of expectations about what they think is important. They want to please, impress, and show their worth. They really don't want to embarrass themselves by showing incomplete work or ill-conceived ideas, and they don't want to say something dumb in front of the director. The first step is to teach them that everyone at Pixar shows incomplete work, and everyone is free to make suggestions. When they realize this, the .. Ed Catmull
b4ca72b Our short films are Pixar's way of experimenting, and we produce them in the hopes of getting exactly these kinds of glimpses. Over the years, Pixar has become known for including short films at the beginning of our feature films. These three- to six-minute films, each of which might cost as much as two million dollars to make, certainly don't yield any profits for the company; in the immediate term, then, they're hard to justify. What sust.. Ed Catmull
4952c2a Steve was certainly lucky that things went this way for him at Pixar, a sideline outfit that he bought on something of a whim, that succeeded in a business he didn't intend for it to pursue, and that made him far wealthier than the company that was his life's true work. Ed Catmull has thought a lot about the role luck plays at a great company, and how businesspeople manage that luck. It's all in the preparedness, he says, and in creating a .. Brent Schlender
3c53f89 Una de las tradiciones anuales de la empresa es la Pixarpalooza, un macrofestival en el que nuestras propias bandas de rock luchan por la primacia dejandose el alma en los escenarios que erigimos en el jardin. Ed Catmull
f9aaf64 While the allure of safety and predictability is strong, achieving true balance means engaging in activities whose outcomes and payoffs are not yet apparent. The Ed Catmull
a2b4f5a My belief is that good leadership can help creative people stay on the path to excellence no matter what business they're in. Ed Catmull
77ee0be So if your primary goal is to have a fully worked out, set-in-stone plan, you are only upping your chances of being unoriginal. Ed Catmull
e4301f8 When it comes to creative endeavors, the concept of zero failures is worse than useless. It is counterproductive. To Ed Catmull
0809cb2 The story of Cassandra is traditionally taken as a parable about what happens when valid warnings are ignored. But for me, it raises different issues. Why, I always wonder, do we think of Cassandra as the one who's cursed? The real curse, it seems to me, afflicts everyone else--all of those who are unable to perceive the truth she speaks. I Ed Catmull
b2ff04b Jobs obsessed over every aspect of the new building, from the overall concept to the tiniest detail regarding materials and construction. "Steve had this firm belief that the right kind of building can do great things for a culture," said Pixar's president Ed Catmull. Jobs controlled the creation of the building as if he were a director sweating each scene of a film. "The PIxar building was Steve's own movie," Lasseter said." steve-jobs Walter Isaacson
1d895d6 That's the place you're looking for: when the movie starts to tell you what it wants to be. Ed Catmull
2d583ba So when problems arise--and they always do--disentangling them is not as simple as correcting the original error. Often, finding a solution is a multi-step endeavor. Ed Catmull
a9b28d0 When filmmakers, industrial designers, software designers, or people in any other creative profession merely cut up and reassemble what has come before, it givers the illusion of creativity, but it is craft without art. Craft is what we are expected to know; art is the unexpected use of our craft. Ed Catmull
0de7d55 Las reglas tal vez simplifiquen la vida a los ejecutivos, pero pueden ser degradantes para el 95 por ciento de los empleados que cumplen con su deber. No cree reglas para controlar al 5 por ciento restante. Ed Catmull
ae8eaaa Ultimately, what we're after is authenticity. What feels daunting to the filmmakers when John sends them out on such [research] trips is that they don't yet know what they are looking for, so they're not sure what they will gain. You'll never stumble upon the unexpected if you stick only to the familiar. In my experience, when people go out on research trips, they always come back changed. Ed Catmull
7fd2d53 In any business, it's important to do your homework, but the point I'm making goes beyond merely getting the facts straight. Research trips challenge our preconceived notions and keep cliches at bay. They fuel inspiration. They are, I believe, what keeps us creating rather than copying. Ed Catmull
4a85a6c When failure occurs, how should you get the most out of it? Ed Catmull