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Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. "Steve and I spend a lot of time on the packagin..
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simplicity
steve-jobs
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Walter Isaacson |
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It is a glorious feeling to discover the unity of a set of phenomena that seem at first to be completely separate,
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Walter Isaacson |
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In return for speaking at the retreat, Jobs got Murdoch to hear him out on Fox News, which he believed was destructive, harmful to the nation, and a blot on Murdoch's reputation. "You're blowing it with Fox News," Jobs told him over dinner. "The axis today is not liberal and conservative, the axis is constructive-destructive, and you've cast your lot with the destructive people. Fox has become an incredibly destructive force in our society...
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murdoch-university
steve-jobs
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Walter Isaacson |
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Unfortunately his Zen training never quite produced in him a Zen-like calm or inner serenity, and that too is part of his legacy. He was often tightly coiled and impatient, traits he made no effort to hide. Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses. Not Jobs. He made a point of being brutally honest. "My job is to say when something sucks rather than sugar coat it..
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steve-jobs
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Walter Isaacson |
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producing technology requires intuition and creativity, and how producing something artistic takes real discipline. Jobs
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Walter Isaacson |
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The older I get, the more I see how much motivations matter.
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Walter Isaacson |
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If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much. Mr.
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Walter Isaacson |
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Alex Haley once said that the best way to begin a speech is "Let me tell you a story." Nobody is eager for a lecture, but everybody loves a story."
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Walter Isaacson |
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When nature gave us tears, she gave us leave to weep.
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Walter Isaacson |
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As Diderot once quipped, a deist is someone who has not lived long enough to become an atheist.
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Walter Isaacson |
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There is in all humans, however, a desire and a deeply felt duty to worship a more intimate God,
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Walter Isaacson |
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Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they're doing, you say 'Wow,' and soon you're cooking up all sorts of ideas." So"
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Walter Isaacson |
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I liked the film because it was about taking risks and learning to let those you love take risks," Jobs said."
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Walter Isaacson |
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Paul Reinhold Jobs had been raised on a dairy farm in Germantown, Wisconsin.
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Walter Isaacson |
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himself a wife within two weeks. He was a taut, tattooed engine mechanic, six feet tall, with a passing resemblance
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Walter Isaacson |
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It's best not to mess with karma." Why"
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Walter Isaacson |
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This is largely because he felt it was futile to wrestle with theological questions about which he had no empirical evidence and thus no rational basis for forming an opinion. Thunderbolts from heaven were, for him, something to be captured by a kite string and studied. As
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Walter Isaacson |
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The great uncertainty I found in metaphysical reasonings disgusted me, and I quitted that kind of reading and study for others more satisfactory." What"
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Walter Isaacson |
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More than that, the iPod became the essence of everything Apple was destined to be: poetry connected to engineering, arts and creativity intersecting with technology, design that's bold and simple.
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Walter Isaacson |
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ab3c99c
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Jobs could be charming to people he hated just as easily as he could be insulting to people he liked.
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Walter Isaacson |
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So Jobs and his team became excited about the prospect of building a phone that they would want to use. "That's the best motivator of all," Jobs later said."
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Walter Isaacson |
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind. iTunes
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Walter Isaacson |
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16b9302
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If Apple is going to succeed, he told me, we're going to win on innovation. And you can't win on innovation unless you have a way to communicate to customers." When"
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Walter Isaacson |
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6bfa2f8
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Then, unexpectedly, he phoned me late on the afternoon of New Year's Eve 2009. He was at home in Palo Alto with only his sister, the writer Mona Simpson. His wife and their three children had taken a quick trip to go skiing, but he was not healthy enough to join them. He was in a reflective mood, and we talked for more than an hour. He began by recalling that he had wanted to build a frequency counter when he was twelve, and he was able to ..
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Walter Isaacson |
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93e45c3
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Einstein also became a supporter of racial tolerance. When Marian Anderson, the black contralto, came to Princeton for a concert in 1937, the Nassau Inn refused her a room. So Einstein invited her to stay at his house on Mercer Street, in what was a deeply personal as well as a publicly symbolic gesture. Two years later, when she was barred from performing in Washington's Constitution Hall, she gave what became a historic free concert on th..
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Walter Isaacson |
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Steve. PAUL REINHOLD JOBS. Wisconsin-born Coast Guard seaman who, with his wife, Clara, adopted Steve in 1955. REED JOBS. Oldest child of Steve Jobs and Laurene Powell. RON JOHNSON. Hired by Jobs in 2000 to develop Apple's stores. JEFFREY KATZENBERG. Head of Disney Studios, clashed with Eisner and resigned in 1994 to cofound DreamWorks SKG. ALAN KAY. Creative
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Walter Isaacson |
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c9b1aa9
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He made imaginative leaps and discerned great principles through thought experiments rather than by methodical inductions based on experimental data. The theories that resulted were at times astonishing, mysterious, and counterintuitive, yet they contained notions that could capture the popular imagination: the relativity of space and time, E=mc2, the bending of light beams, and the warping of space. Adding
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Walter Isaacson |
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b7aba1b
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Einstein wrote to Bohr, using his real name, in care of Denmark's embassy in Washington, and somehow the letter got to him. In it Einstein described his worrisome talk with Stern about the dearth of thinking about how to control atomic weapons in the future. "The politicians do not appreciate the possibilities and consequently do not know the extent of the menace," Einstein wrote. Once again, he made his argument that it would take an empow..
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Walter Isaacson |
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The only salvation for civilization and the human race lies in the creation of world government," he said. "As long as sovereign states continue to have armaments and armaments secrets, new world wars will be inevitable."2 As"
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Walter Isaacson |
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The history of this nation up through the Civil War shows how difficult the establishment of a federal authority can be when there are profound differences in the values of the societies it attempts to integrate."3 Oppenheimer thus became the first of many postwar realists to disparage Einstein for being allegedly too idealistic."
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Walter Isaacson |
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At the end of the 1940s, when it was becoming clear to him that the effort to control nuclear weaponry would fail, Einstein was asked what the next war would look like. "I do not know how the Third World War will be fought," he answered, "but I can tell you what they will use in the Fourth--rocks."20 Russia"
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Walter Isaacson |
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Biological full sister of Jobs; they discovered their relationship in 1986 and became close. She wrote novels loosely based on her mother Joanne (Anywhere but Here), Jobs and his daughter Lisa (A Regular Guy), and her father Abdulfattah Jandali (The Lost Father). ALVY RAY SMITH. A cofounder
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Walter Isaacson |
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Chief engineer at Atari, who designed Pong and hired Jobs. GIL AMELIO. Became CEO
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Walter Isaacson |
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in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs's girlfriend at Homestead High, mother of his daughter Lisa. LISA BRENNAN-JOBS. Daughter of Jobs and
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Walter Isaacson |
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On the other hand, he stressed in scores of letters and statements that Americans should not let the fear of communism cause them to surrender the civil liberties and freedom of thought that they cherished. There were a lot of domestic communists in England, but the people there did not get themselves whipped into a frenzy by internal security investigations, he pointed out. Americans need not either. William
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Walter Isaacson |
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7f73e13
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Like Spinoza, Einstein did not believe in a personal God who interacted with man. But they both believed that a divine design was reflected in the elegant laws that governed the way the universe worked. This was not merely some expression of faith. It was a principle that Einstein elevated (as he had the relativity principle) to the level of a postulate, one that guided him in his work. "When I am judging a theory," he told his friend Banes..
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Walter Isaacson |
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33a1a13
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Thus it was that Einstein ended up deciding that quantum mechanics, though it may not be wrong, was at least incomplete. There must be a fuller explanation of how the universe operates, one that would incorporate both relativity theory and quantum mechanics. In doing so, it would not leave things to chance.
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Walter Isaacson |
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Brief is this existence, as a fleeting visit in a strange house," he said. "The path to be pursued is poorly lit by a flickering consciousness."2 He"
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Walter Isaacson |
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Of course, it would have been even more exciting if Einstein had trusted his original equations and simply announced that his general theory of relativity predicted that the universe is expanding. If he had done that, then Hubble's confirmation of the expansion more than a decade later would have had as great an impact as when Eddington confirmed his prediction of how the sun's gravity would bend rays of light. The Big Bang might have been ..
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Walter Isaacson |
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65a398b
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The genius of Albert Einstein, who added a 'cosmological constant' to his equation for the expansion of the universe but then retracted it, may be vindicated by new research."58"
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Walter Isaacson |
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On his journey home from delivering his acceptance speech in Sweden the following summer, Einstein stopped in Copenhagen to see Bohr, who met him at the train station to take him home by streetcar. On the ride, they got into a debate. "We took the streetcar and talked so animatedly that we went much too far," Bohr recalled. "We got off and traveled back, but again rode too far." Neither seemed to mind, for the conversation was so engrossing..
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Walter Isaacson |
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fbf2c04
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Einstein never asked Freud to meet or treat his son, nor did he seem impressed by the idea of psychoanalysis. "It may not always be helpful to delve into the subconscious," he once said. "Our legs are controlled by a hundred different muscles. Do you think it would help us to walk if we analyzed our legs and knew the exact purpose of each muscle and the order in which they work?" He certainly never expressed any interest in undergoing thera..
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Walter Isaacson |
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Even a genius like Schopenhauer was crushed by unemployment," he wrote. "Life is like riding a bicycle. To keep your balance you must keep moving."30 Eduard"
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Walter Isaacson |
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dce2bbb
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Einstein had a similar conversation with his friend in Prague, Philipp Frank. "A new fashion has arisen in physics," Einstein complained, which declares that certain things cannot be observed and therefore should not be ascribed reality. "But the fashion you speak of," Frank protested, "was invented by you in 1905!" Replied Einstein: "A good joke should not be repeated too often."61 The"
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Walter Isaacson |