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5177e7c If people think about options in terms of their features rather than as a whole, different options may rank as second best (or even best) with respect to each individual feature. Barry Schwartz
805ce4a when faced with overwhelming choice, we are forced to become "pickers," which is to say, relatively passive selectors from whatever is available. Being a chooser is better, but to have the time to choose more and pick less, we must be willing to rely on habits, customs, norms, and rules to make some decisions automatic." Barry Schwartz
11ab5c5 IT IS MAXIMIZERS WHO SUFFER MOST IN A CULTURE THAT PROVIDES too many choices. Barry Schwartz
7d184b8 Learning to accept "good enough" will simplify decision making and increase satisfaction." Barry Schwartz
d984a0a Now students are required to make choices about education that may affect them for the rest of their lives. And they are forced to make these choices at a point in their intellectual development when they may lack the resources to make them intelligently. Barry Schwartz
1b4fe2d In a recent survey, 93 percent of teenage girls surveyed said that shopping was their favorite activity. Mature women also say they like shopping, but working women say that shopping is a hassle, as do most men. Barry Schwartz
86bdc67 In his 2004 book The Paradox of Choice: Why More Is Less, psychologist Barry Schwartz makes the case that when one is given more choice, it can easily overwhelm and lower overall performance: As the number of available choices increases, as it has in our consumer culture, the autonomy, control, and liberation this variety brings are powerful and positive. But as the number of choices keeps growing, negative aspects of having a multitude of .. Chris Fussell
503cc7f we have too many choices, too many decisions, too little time to do what is really important. Barry Schwartz
414334c This is to be a landscape meditation about America's place in the world. Robert D. Kaplan
9d6d519 So is a theory about human nature a discovery, or is it an invention? I believe that often, it is more invention than discovery. I think that ideas, like Adam Smith's, about what motivates people to work have shaped the nature of the workplace. I think they have shaped the workplace in directions that are unfortunate. What this means is that instead of walking around thinking that "well, work just is what it is, and we have to deal with it,.. Barry Schwartz
ca8dc7c The trouble was that with all these options available to me now, I was no longer sure that "regular" jeans were what I wanted. Perhaps the easy fit or the relaxed fit would be more comfortable." Barry Schwartz
337c16f Being able to criticize our own certainties is often a painful struggle, demanding some courage as we try to stand back and impartially judge ourselves and our own responsibility. Barry Schwartz
c24b199 The psychologist Barry Schwartz recently proposed that elite schools give up their complex admissions process and simply hold a lottery for everyone above the threshold. "Put people into two categories," Schwartz says. "Good enough and not good enough. The ones who are good enough get put into a hat. And those who are not good enough get rejected." Malcolm Gladwell
9d02cda The Paradox of Choice has a simple yet profoundly life-altering message for all Americans. Schwartz's eleven practical, simple steps to becoming less choosey will change much in your daily life.... Buy This Book Now!" --PHILIP G. ZIMBARDO," Barry Schwartz
a86f667 To these three comparisons I have added a fourth: the gap between what one has and what one expects. Barry Schwartz
1579665 In a world of scarcity, opportunities don't present themselves in bunches, and the decisions people face are between approach and avoidance, acceptance or rejection. Barry Schwartz
b51052f The mistake is to assume that the way it feels at the moment is the way it will feel forever. Barry Schwartz
a140fd3 The key thing to appreciate, though, is that what is most important to us, most of the time, is not the objective results of decisions, but the subjective results. Barry Schwartz
065427d The fact that counterfactual thinking seems to hone in on the controllable aspects of a situation only increases the chances that a person will experience regret when engaging in counterfactual thinking. Barry Schwartz
12110fe According to standard economic assumptions, the only opportunity costs that should figure into a decision are the ones associated with the next-best alternative. Barry Schwartz
b8fe23c We would be better off if we lowered our expectations about the results of decisions Barry Schwartz
3edd5bb The ubiquitous feature of human psychology is a process known as . Simply put, we used get to things and then we start to take them for granted. Barry Schwartz
7e509f3 theme we will pursue throughout this book, which is this: When people have no choice, life is almost unbearable. As the number of available choices increases, as it has in our consumer culture, the autonomy, control, and liberation this variety brings are powerful and positive. But as the number of choices keeps growing, negative aspects of having a multitude of options begin to appear. As the number of choices grows further, the negatives .. Barry Schwartz
dc31bd7 the fact that some choice is good doesn't necessarily mean that more choice is better. Barry Schwartz
f4bef49 there is a cost to having an overload of choice. Barry Schwartz
9db4c2e philosopher Isaiah Berlin made an important distinction between "negative liberty" and "positive liberty." Negative liberty is "freedom from"--freedom from constraint, freedom from being told what to do by others. Positive liberty is "freedom to"--the availability of opportunities to be the author of your life and to make it meaningful and significant." Barry Schwartz
ea92efa I believe that many modern Americans are feeling less and less satisfied even as their freedom of choice expands. This book is intended to explain why this is so and suggest what can be done about it. Barry Schwartz
83192ca people with high maximization scores experienced less satisfaction with life, were less happy, were less optimistic, and were more depressed than people with low maximization scores. Barry Schwartz
9485c59 Whereas maximizers might do better objectively than satisficers, they tend to do worse subjectively. Barry Schwartz
52fc42f information costs," is not the way to maximize one's investment. The true maximizer would determine just how much information seeking was the amount needed to lead to a very good decision." Barry Schwartz
82b3594 While maximizers and perfectionists both have very high standards, I think that perfectionists have very high standards that they don't expect to meet, whereas maximizers have very high standards that they do expect to meet. Which may explain why we found that those who score high on perfectionism, unlike maximizers, are not depressed, regretful, or unhappy. Barry Schwartz
d796e5a At present, the potential causal role that the availability of choice has in making people into maximizers is pure speculation. If the speculation is correct, we ought to find that in cultures in which choice is less ubiquitous and extensive than it is in the U.S., there should be fewer maximizers. Barry Schwartz
b87adda CHOICE HAS A CLEAR AND POWERFUL INSTRUMENTAL VALUE; IT enables people to get what they need and want in life. Barry Schwartz
07cc6d6 will argue that: We would be better off if we embraced certain voluntary constraints on our freedom of choice, instead of rebelling against them. We would be better off seeking what was "good enough" instead of seeking the best (have you ever heard a parent say, "I want only the 'good enough' for my kids"?). We would be better off if we lowered our expectations about the results of decisions. We would be better off if the decisions we made .. Barry Schwartz
83525a5 Seligman's discovery of learned helplessness has had a monumental impact in many different areas of psychology. Hundreds of studies leave no doubt that we can learn that we don't have control. Barry Schwartz
be74dfd Quite apart from the instrumental benefits of choice--that it enables people to get what they want--and the expressive benefits of choice--that it enables people to say who they are--choice enables people to be actively and effectively engaged in the world, with profound psychological benefits. Barry Schwartz
20fe05e Barry Schwartz's distinction between maximizers and satisficers has given us the counterintuitive insight that restricting our choices in life can actually lead to greater happiness and satisfaction, and Tom Butler-Bowdon
a0cbbd8 The choice of when to be a chooser may be the most important choice we have to make. Barry Schwartz
0648cba Both books point out how the growth of material affluence has not brought with it an increase in subjective well-being. But they go further. Both books argue that we are actually experiencing a fairly significant decrease in well-being. Barry Schwartz
c454dd1 Bottom line--the options we consider usually suffer from comparison with other options. Barry Schwartz
24da9f7 WE'VE SEEN THAT AS THE NUMBER OF OPTIONS UNDER CONSIDERATION goes up and the attractive features associated with the rejected alternatives accumulate, the satisfaction derived from the chosen alternative will go down. Barry Schwartz
97be123 adding options can be detrimental to our well-being. Because we don't put rejected options out of our minds, Barry Schwartz
117d9e9 Clearly, the cumulative opportunity cost of adding options to one's choice set can reduce satisfaction. It may even make a person miserable. Barry Schwartz
7504480 decisions as trivial as renting a video become important if we believe that these decisions are revealing something significant about ourselves. Barry Schwartz