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9e0c3c6 What these studies show is that when people are asked to give reasons for their preferences, they may struggle to find the words. Sometimes aspects of their reaction that are not the most important determinants of their overall feeling are nonetheless easiest to verbalize. Barry Schwartz
8c89ca4 I am not suggesting that we will always, or even frequently, be better off "going with our gut" when making choices. What I am suggesting is there are pitfalls to deciding after analyzing. My concern, given the research on trade-offs and opportunity costs, is that as the number of options goes up, the need to provide justifications for decisions also increases." Barry Schwartz
2872872 As we see reversible marriages come apart, we may think to ourselves, how fortunate the couple was to have a flexible attitude toward marital commitment, given that it didn't work out. It might not occur to us that the flexible attitude might Barry Schwartz
e00c911 As a result, individuals with "nonreversible" marriages might be more satisfied than individuals with "reversible" ones. As we see reversible marriages come apart, we may think to ourselves, how fortunate the couple was to have a flexible attitude toward marital commitment, given that it didn't work out. It might not occur to us that the flexible attitude might have played a causal role in the marriage's failure." Barry Schwartz
ba668b6 I believe that one of the reasons that maximizers are less happy, less satisfied with their lives, and more depressed than satisficers is precisely because the taint of trade-offs and opportunity costs washes out much that should be satisfying about the decisions they make. Barry Schwartz
d557ecc ANYTIME YOU MAKE A DECISION AND IT DOESN'T TURN OUT WELL or you find an alternative that would have turned out better, you're a candidate for regret. Barry Schwartz
4bc1d75 This is postdecision regret, regret that occurs after we've experienced the results of a decision. But there is also something called anticipated regret, which rears its head even before a decision is made. Barry Schwartz
38cf8e9 Postdecision regret is sometimes referred to as "buyer's remorse." Barry Schwartz
975b0b2 If we are responsible for an action that turns out badly and if it almost turned out well, then we are prime candidates for regret. Barry Schwartz
caaf6ce counterfactual thinking is usually triggered by the occurrence of something unpleasant, something that itself produces a negative emotion. Barry Schwartz
ae2b668 There is also an important distinction to be made between "upward" and "downward" counterfactuals. Upward counterfactuals are imagined states that are better than what actually happened, and downward counterfactuals are imagined states that are worse." Barry Schwartz
7413fcc There is an important lesson to be taken from this research on counterfactual thinking, and it's not that we should stop doing it; counterfactual thinking is a powerful intellectual tool. The lesson is that we should try to do more downward counterfactual thinking. Barry Schwartz
e4b39b5 Likewise, democracy in Saudi Arabia is potentially our enemy. Robert D. Kaplan
f39102d AS WE HAVE SEEN, REGRET WILL MAKE US FEEL WORSE AFTER DECISIONS--EVEN ones that work out--than we otherwise would, especially when we take opportunity costs into consideration. Barry Schwartz
19fcd1a AWAY OF EASING THE BURDEN THAT FREEDOM OF CHOICE IMPOSES IS to make decisions about when to make decisions. These are what Cass Sunstein and Edna Ullmann-Margalit call second-order decisions. One kind of second-order decision is the decision to follow a rule. Barry Schwartz
ed1f9f4 choices are based upon expected utility. And once you have had experience with particular restaurants, CDs, or movies, future choices will be based upon what you remember about these past experiences, in other words, on their remembered utility. Barry Schwartz
3dc4878 if the manufacturer wanted to sell more of his particular brand, he was either going to have to make it distinctive or make consumers think it was distinctive, which was considerably easier. Barry Schwartz
db01e69 when products are essentially equivalent, people go with what's familiar, even if it's only familiar because they know its name from advertising. Barry Schwartz
4b9df01 If people want real information, they have to go beyond advertising to disinterested sources such as Consumer Reports. Barry Schwartz
b6d7e55 The availability heuristic says that we assume that the more available some piece of information is to memory, the more frequently we must have encountered it in the past. This heuristic is partly true. In general, the frequency of experience does affect its availability to memory. But frequency of experience is not the only thing that affects availability to memory. Salience or vividness matters as well. Barry Schwartz
8b356fa And what counterfactual thinking does is establish a contrast between a person's actual experience and an imagined alternative. Barry Schwartz
daf814a UNLIKE OTHER NEGATIVE EMOTIONS--ANGER, SADNESS, DISAPPOINTMENT, even grief--what is so difficult about regret is the feeling that the regrettable state of affairs could have been avoided and that it could have been avoided by you, if only you had chosen differently. Barry Schwartz
6a0cdf4 From the perspective of a model of decision making that is future oriented, being sensitive to sunk costs is a mistake. Barry Schwartz
7e0a648 have seen that two of the factors affecting regret are Personal responsibility for the result How easily an individual can imagine a counterfactual, better alternative Barry Schwartz
9a86b42 WE ALL KNOW THAT REGRET CAN MAKE PEOPLE MISERABLE, BUT regret also serves several important functions. First, anticipating that we may regret a decision may induce us to take the decision seriously and to imagine the various scenarios that may follow it. This anticipation may help us to see consequences of a decision that would not have been evident otherwise. Second, regret may emphasize the mistakes we made in arriving at a decision, so t.. Barry Schwartz
1002afd Because of a ubiquitous feature of human psychology, very little in life turns out quite as good as we expect it will be. Barry Schwartz
5dc2576 This ubiquitous feature of human psychology is a process known as adaptation. Simply put, we get used to things, and then we start to take them for granted. Barry Schwartz
d69c0fa Even though we don't expect it to happen, such adaptation to pleasure is inevitable, and it may cause more disappointment in a world of many choices than in a world of few. Barry Schwartz
c2387f9 Twenty-five years ago, economist Tibor Scitovsky explored some of the consequences of the phenomenon of adaptation in his book The Joyless Economy. Human beings, Scitovsky said, want to experience pleasure. And when they consume, they do experience pleasure--as long as the things they consume are novel. But as people adapt--as the novelty wears off--pleasure comes to be replaced by comfort. It's a thrill to drive your new car for the first .. Barry Schwartz
17992e3 satisfaction treadmill. Suppose that in addition to adapting to particular objects or experiences, you also adapt to particular levels of satisfaction. In other words, suppose that with great ingenuity and effort in making decisions, you manage to keep your "hedonic temperature" at +20 degrees, so that you feel pretty good about life almost all of the time. Is +20 degrees good enough? Well, it might be good enough at the beginning, but if y.. Barry Schwartz
e220cf7 In general, human beings are remarkably bad at predicting how various experiences will make them feel. Barry Schwartz
3afa1c5 If people err systematically and substantially in making those predictions, it's likely that they will make some bad decisions--decisions that produce regret, even when events turn out well. Barry Schwartz
b5551e6 We could go a long way toward improving the experienced well-being of people in our society if we could find a way to stop the process of adaptation. Barry Schwartz
5e03805 simply by being aware of the process we can anticipate its effects, and therefore be less disappointed when it comes. This means that when we are making decisions, we should think about how each of the options will feel not just tomorrow, but months or even years later. Barry Schwartz
c505868 Going to the doctor--at least this doctor--was like going to the hairdresser. The client (patient) has to let the professional know what she wants out of each visit. The patient is in charge. Barry Schwartz
0924c7a Gawande reports that research has shown that patients commonly prefer to have others make their decisions for them. Though as many as 65 percent of people surveyed say that if they were to get cancer, they would want to choose their own treatment, in fact, among people who do get Barry Schwartz
351924f Gawande reports that research has shown that patients commonly prefer to have others make their decisions for them. Though as many as 65 percent of people surveyed say that if they were to get cancer, they would want to choose their own treatment, in fact, among people who do get cancer, only 12 percent actually want to do so. Barry Schwartz
58e28ed How people look is yet another thing that they are now responsible for deciding for themselves. Barry Schwartz
87a0151 When you hear the same story everywhere you look and listen, you assume it must be true. Barry Schwartz
43f43f9 When you hear the same story everywhere you look and listen, you assume it must be true. And the more people believe it's true, the more likely they are to repeat it, and thus the more likely you are to hear it. This is how inaccurate information can create a bandwagon effect, leading quickly to a broad, but mistaken, consensus. Barry Schwartz
f366509 the modern university is a kind of intellectual shopping mall. Barry Schwartz
1234fc7 In the modern university, each individual student is free to pursue almost any interest, without having to be harnessed to what his intellectual ancestors thought was worth knowing. But this freedom may come at a price. Now students are required to make choices about education that may affect them for the rest of their lives. And they are forced to make these choices at a point in their intellectual development when they may lack the resour.. Barry Schwartz
97270b2 you will depend on how you do your accounting. People often talk jokingly about how "creative" accountants can make a corporate balance sheet look as good or as bad as they want it to look. Well, the point here is that we are all creative accountants when it comes to keeping our own psychological balance sheet." Barry Schwartz
c3e5fed KAHNEMAN AND TVERSKY HAVE USED THEIR RESEARCH ON FRAMING and its effects to construct a general explanation of how we go about evaluating options and making decisions. They call it prospect theory. Barry Schwartz