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When one has so many different people with different opinions to deal with in a new affair,
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Walter Isaacson |
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one is obliged sometimes to give up some smaller points in order to obtain greater.
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Walter Isaacson |
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engineer at Atari, who designed Pong and hired Jobs. GIL AMELIO. Became CEO
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Walter Isaacson |
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Rmv- 1/2 gmv R = 8pTmv The left side of the equation starts with the term Rmv, which is the Ricci tensor he had embraced earlier. The term gmv is the all-important metric tensor, and the term R is the trace of the Ricci tensor called the Ricci scalar. Together, this left side of the equation--which is now known as the Einstein tensor and can be written simply as Gmv--compresses together all of the information about how the geometry of space..
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Walter Isaacson |
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The general laws of nature are to be expressed by equations that hold true for all systems of coordinates, that is they are covariant with respect to any substitutions whatever."85 Einstein"
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Walter Isaacson |
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Franklin's own idea was more expansive: he believed in encouraging and providing opportunities for all people to succeed based on their diligence,
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Walter Isaacson |
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In a paper he wrote in the spring of 1907, he began by exuding a joyful self-assurance about having neither the library nor the inclination to know what other theorists had written on the topic. "Other authors might have already clarified part of what I am going to say," he wrote. "I felt I could dispense with doing a literature search (which would have been very troublesome for me), especially since there is good reason to hope that others..
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Walter Isaacson |
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Isaacson's biography can be read in several ways. It is on the one hand a history of the most exciting time in the age of computers, when the machines first became personal and later, fashionable accessories. It is also a textbook study of the rise and fall and rise of Apple and the brutal clashes that destroyed friendships and careers. And it is a gadget lover's dream, with fabulous, inside accounts of how the Macintosh, iPod, iPhone and i..
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Walter Isaacson |
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he was able to turn charm into a cunning force, to cajole and distort reality with the power of his personality.
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Walter Isaacson |
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looking for people to design the graphical interface for Apple's new operating system, Jobs got an email from a young man and invited him in. The applicant was nervous, and the meeting did not go well. Later that day Jobs bumped into him, dejected, sitting in the lobby. The guy asked if he could just show him one of his ideas, so Jobs looked over his shoulder and saw a little demo, using Adobe Director, of a way to fit more icons in the doc..
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Walter Isaacson |
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It was a story filled with the most unhappy, mean characters that I've ever seen.
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Walter Isaacson |
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The idea that John Lasseter pitched was called "Toy Story."
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Walter Isaacson |
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I decided then to write this book. Jobs surprised me by readily acknowledging that he would have no control over it or even the right to see it in advance. "It's your book,"he said. "I won't even read it."But later that fall he seemed to have second thoughts about cooperating and, though I didn't know it, was hit by another round of cancer complications. He stopped returning my calls, and I put the project aside for a while."
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Walter Isaacson |
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V--the story of a willful and immature prince who becomes a passionate but sensitive, callous but sentimental, inspiring but flawed king--begins
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Walter Isaacson |
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Jobs recalled the incident vividly because it was his first realization that his father did not know everything.
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Walter Isaacson |
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To assess Franklin properly, we must view him, instead, in all his complexity. He was not a frivolous man, nor a shallow one, nor a simple one. There are many layers to peel back as he stands before us so coyly disguised, both to history and to himself, as a plain character unadorned by wigs and other pretensions. Let's begin with the surface layer, the Franklin who serves as a lightning rod for the Jovian bolts from those who disdain middl..
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Walter Isaacson |
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His values were much aligned with mine. He emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last." Markkula"
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Walter Isaacson |
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His persistence baffled me. He was known to guard his privacy, and I had no reason to believe he'd ever read any of my books. Maybe someday, I continued to say. But in 2009 his wife, Laurene Powell, said bluntly, "If you're ever going to do a book on Steve, you'd better do it now." He had just taken a second medical leave. I confessed to her that when he had first raised the idea, I hadn't known he was sick. Almost nobody knew, she said. He..
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Walter Isaacson |
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I think you still have to think differently to buy an Apple computer," he said. "The people who buy them do think different. They are the creative spirits in this world, and they're out to change the world. We make tools for those kinds of people."
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Walter Isaacson |
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glorify or vilify them. About the only thing you can't do is ignore them." At that point his voice became slightly more emphatic, excited, as if he were sitting right in front of the crowd, his"
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Walter Isaacson |
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As a bonus, Rand agreed to design a personal calling card for Jobs. He came up with a colorful type treatment, which Jobs liked, but they ended up having a lengthy and heated disagreement about the placement of the period after the "P" in Steven P. Jobs. Rand had placed the period to the right of the "P.", as it would appear if set in lead type. Steve preferred the period to be nudged to the left, under the curve of the "P.", as is possible..
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Walter Isaacson |
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It conjured up memories of what he sounded like when he was young, and how, as in his favorite Dylan song, he had remained forever young. "They push the human race forward"
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Walter Isaacson |
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whatever he was touting was the best thing he had ever produced. I liked him. When he was restored to the throne at Apple, we put him on the cover of Time, and soon thereafter he began offering me his ideas for a series we were doing
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Walter Isaacson |
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cofounder of Pixar who clashed with Jobs. BURRELL SMITH. Brilliant, troubled hardware designer on the original Mac team, afflicted with schizophrenia in the 1990s. AVADIS "AVIE" TEVANIAN. Worked with Jobs and Rubinstein at NeXT, became chief software engineer at Apple in 1997. JAMES VINCENT. A music-loving Brit, the younger partner with Lee Clow and Duncan Milner at the"
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Walter Isaacson |
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Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world.
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Walter Isaacson |
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seemed a bit odd. I didn't yet know that taking a long walk was his preferred way to have a serious conversation. It turned out that he wanted me to write a biography of him. I had recently published one on Benjamin
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Walter Isaacson |
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loved music. The music players that were already on the market, he told his colleagues, "truly sucked." Phil Schiller, Jon Rubinstein, and the rest of the team agreed. As they were building iTunes, they spent time with the Rio and other players while merrily trashing them. "We would sit around and say, 'These things really stink,' " Schiller recalled. "They held about sixteen songs, and you couldn't figure out how to use them." Jobs began p..
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Walter Isaacson |
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PAUL REINHOLD JOBS. Wisconsin-born Coast Guard seaman who, with his wife, Clara, adopted Steve in 1955. REED JOBS. Oldest child of Steve Jobs and Laurene Powell. RON JOHNSON. Hired by Jobs in 2000 to develop Apple's stores. JEFFREY KATZENBERG. Head of Disney Studios, clashed with Eisner and resigned in 1994 to cofound DreamWorks SKG. ALAN KAY. Creative and colorful computer pioneer who envisioned early personal computers, helped arrange Job..
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Walter Isaacson |
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Jobs had perfected the art of turning product launches into theatrical productions,
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Walter Isaacson |
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Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. I
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Walter Isaacson |
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production." They had created a device with a little circuit board that could control billions of dollars' worth of infrastructure. "You cannot believe how much confidence that gave us." Woz came to the same conclusion: "It was probably a bad idea selling them, but it gave us a taste of what we could do with my engineering skills and his vision." The Blue Box adventure established a template for a partnership that would soon be born. Woznia..
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Walter Isaacson |
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Nature is pleased with simplicity
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Walter Isaacson |
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After the settlement Jobs continued to court Esslinger until the designer decided to wind down his contract with Apple. That allowed frogdesign to work with NeXT at the end of 1986. Esslinger insisted on having free rein, just as Paul Rand had. "Sometimes you have to use a big stick with Steve," he said. Like Rand, Esslinger was an artist, so Jobs was willing to grant him indulgences he denied other mortals. Jobs"
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Walter Isaacson |
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Franklin's scientific achievements placed him in the pantheon with Newton. Franklin's experiments, he wrote in 1941, "afforded a basis for the explanation for all the known phenomena of electricity."16 Franklin"
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Walter Isaacson |
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He also came to like the idea of having a uniform for himself, because of both its daily convenience (the rationale he claimed) and its ability to convey a signature style. "So I asked Issey to make me some of his black turtlenecks that I liked, and he made like a hundred of them." Jobs noticed my surprise when he told this story, so he gestured to them stacked up in a closet. "That's what I wear," he said. "I have enough to last for the re..
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uniform
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Walter Isaacson |
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As part of the deal, Dylan appeared in a television ad for the iPod, featuring his new album, Modern Times. This was one of the most astonishing cases of flipping the script since Tom Sawyer persuaded his friends to whitewash the fence. In the past, getting celebrities to do an ad required paying them a lot of money. But by 2006 the tables were turned. Major artists wanted to appear in iPod ads; the exposure would guarantee success. James V..
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Walter Isaacson |
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Every time I'd design something great, Steve would find a way to make money for us," said Wozniak."
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Walter Isaacson |
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His argument was that a great engineer would be remembered only if he teamed with a great marketer, and this required him to commit his designs to the partnership.
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Walter Isaacson |
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This exposed an aesthetic flaw in how the universe worked: The best and most innovative products don't always win.
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Walter Isaacson |
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Early to bed and early to rise, makes a man healthy, wealthy and wise.
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Walter Isaacson |
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Caring deeply about someone who seemed incapable of caring was a particular kind of hell that she wouldn't wish on anyone, she said. They
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Walter Isaacson |
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Steve created the only lifestyle brand in the tech industry," Larry Ellison said. "There are cars people are proud to have--Porsche, Ferrari, Prius--because what I drive says something about me. People feel the same way about an Apple product." Starting"
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Walter Isaacson |
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People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they're talking about don't need PowerPoint." The"
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Walter Isaacson |
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Necessity never made a good bargain
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Walter Isaacson |