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I see God in the instruments and mechanisms that work reliably.
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Walter Isaacson |
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But Jobs was the first to become obsessed with the idea of incorporating PARC's interface ideas into a simple, inexpensive, personal computer. Once again, the greatest innovation would come not from the people who created the breakthroughs but from the people who applied them usefully. On
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Walter Isaacson |
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In fact, neither explanation does Jobs and Apple justice. As the case of the forgotten Iowa inventor John Atanasoff shows, conception is just the first step. What really matters is execution. Jobs and his team took Xerox's ideas, improved them, implemented them, and marketed them.
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Walter Isaacson |
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Apple's approach led to more beautiful products, a higher profit margin, and a more sublime user experience. Microsoft's approach led to a wider choice of hardware. It also turned out to be a better path for gaining market share. RICHARD
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Walter Isaacson |
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This is a matter of freedom, not price, so think of 'free speech,' not 'free beer.' " For"
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Walter Isaacson |
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So, in 1748 at age 42--which would turn out to be precisely the midpoint of his life--he retired and turned over the operation of his printing business to his foreman, David Hall.
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Walter Isaacson |
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I'll always remember Apple like any man remembers the first woman he's fallen in love with." But he was also willing to fight with its management if need be. "When someone calls you a thief in public, you have to respond." Apple's"
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Walter Isaacson |
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When the sales guys run the company, the product guys don't matter so much, and a lot of them just turn off," Jobs said. Larry Page felt the same: "The best leaders are those with the deepest understanding of the engineering and product design."34"
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Walter Isaacson |
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How many of you are virgins? How many of you have
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Walter Isaacson |
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The reason Apple can create products like the iPad is that we've always tried to be at the intersection of technology and liberal arts,
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Walter Isaacson |
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I wanted to throw caution and logic to the wind and join Apple,
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Walter Isaacson |
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One of Jobs's business rules was to never be afraid of cannibalizing yourself. "If you don't cannibalize yourself, someone else will,"
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Walter Isaacson |
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That's crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they're doing, you say 'Wow,' and soon you're cooking up all sorts of ideas.
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Walter Isaacson |
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Half-formed ideas, they float around. They come from different places, and the mind has got this wonderful way of somehow just shoveling them around until one day they fit. They may fit not so well, and then we go for a bike ride or something, and it's better."12"
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Walter Isaacson |
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It was thus that in the second half of 1969--amid the static of Woodstock, Chappaquiddick, Vietnam War protests, Charles Manson, the Chicago Eight trial, and Altamont--the culmination was reached for three historic enterprises, each in the making for almost a decade. NASA was able to send a man to the moon. Engineers in Silicon Valley were able to devise a way to put a programmable computer on a chip called a microprocessor. And ARPA create..
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Walter Isaacson |
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blogosphere attacked Jobs for being too controlling, he decided to write and post an open letter. Bill Campbell, his friend and board member, came by his house to go over it. "Does it sound like I'm just trying to stick it to Adobe?" he asked Campbell. "No, it's facts, just put it out there," the coach said. Most of the letter focused on the technical drawbacks of Flash. But"
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Walter Isaacson |
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Apple in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs's girlfriend at Homestead High, mother of his daughter Lisa. LISA BRENNAN-JOBS. Daughter of Jobs and Chrisann Brennan, born in 1978; became a writer in New York City. NOLAN BUSHNELL. Founder of Atari and entrepreneurial role model for Jobs. BILL CAMPBELL. Apple marketing chief during Jobs's first ..
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Walter Isaacson |
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When you help build something, you own it, you're vested in it. That's far more rewarding than having it handed down to you."111"
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Walter Isaacson |
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In September 1998, one month after they met with Bechtolsheim, Page and Brin incorporated their company, opened a bank account, and cashed his check. On the wall of the garage they put up a whiteboard emblazoned "Google Worldwide Headquarters."
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Walter Isaacson |
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The process of technological development is like building a cathedral. Over the course of several hundred years new people come along and each lays down a block on top of the old foundations, each saying, "I built a cathedral." Next month another block is placed atop the previous one. Then comes along an historian who asks, "Well, who built the cathedral?" Peter added some stones here, and Paul added a few more. If you are not careful, you ..
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Walter Isaacson |
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more than a good book; it's an urgently necessary one." --Time "An encyclopedic survey of all that Mr. Jobs accomplished, replete with the passion and excitement that it deserves." --Janet Maslin, The New York Times "If you haven't read the bestselling, superb biography and inspiring business book, Steve Jobs, by Walter Isaacson, do so. . . . [A] masterpiece." --Steve Forbes, Forbes "The ability of Isaacson to write books that"
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Walter Isaacson |
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Apple was destined to be: poetry connected to engineering, arts and creativity intersecting with technology, design that's bold and simple.
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Walter Isaacson |
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The kids in the Explorers Club were encouraged to do projects, and Jobs decided to build a frequency counter, which measures the number of pulses per second in an electronic signal. He needed some parts that HP made, so he picked up the phone and called the CEO. "Back then, people didn't have unlisted numbers. So I looked up Bill Hewlett in Palo Alto and called him at home. And he answered and chatted with me for twenty minutes. He got me t..
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Walter Isaacson |
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First and foremost is that creativity is a collaborative process. Innovation comes from teams more often than from the lightbulb moments of lone geniuses. This was true of every era of creative ferment. The Scientific Revolution, the Enlightenment, and the Industrial Revolution all had their institutions for collaborative work and their networks for sharing ideas.
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Walter Isaacson |
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Einstein was asked what the next war would look like. "I do not know how the Third World War will be fought," he answered, "but I can tell you what they will use in the Fourth--rocks."20"
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Walter Isaacson |
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Visions without execution are hallucinations.31
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Walter Isaacson |
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Innovation is most vibrant in the realms where open-source systems compete with proprietary ones. Sometimes
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Walter Isaacson |
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creativity is a collaborative process. Innovation comes from teams more often than from the lightbulb moments of lone geniuses.
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Walter Isaacson |
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be rich?" As Cailliau recalled, his initial reaction was "Well, it helps, no?"27 That was the incorrect response. "He apparently didn't care about that," Cailliau realized. "Tim's not in it for the money. He accepts a much wider range of hotel-room facilities than a CEO would."28 Instead Berners-Lee insisted that the Web protocols should be made available freely, shared openly, and put forever in the public domain. After all, the whole poin..
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Walter Isaacson |
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Innovation happens in stages.
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Walter Isaacson |
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the importance of spawning new
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Walter Isaacson |
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But the most interesting thing that Franklin invented, and continually reinvented, was himself.
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Walter Isaacson |
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honest
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Walter Isaacson |
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There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other on. If
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Walter Isaacson |
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James Vincent, Jony Ive, Lee Clow, Avie Tevanian, Jon Rubinstein. Lev Grossman, "How Apple Does It," Time, Oct. 16, 2005; Leander Kahney, "How Apple Got Everything Right by Doing Everything Wrong," Wired, Mar. 18, 2008. From iCEO to CEO:"
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Walter Isaacson |
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Just as combining the steam engine with ingenious machinery drove the Industrial Revolution, the combination of the computer and distributed networks led to a digital revolution that allowed anyone to create, disseminate, and access any information anywhere. Historians
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Walter Isaacson |
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I've always been," he wrote, "full of whims and mischief, and as moody as ever!"36"
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Walter Isaacson |
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you are interested in the history of the digital age and the emergence of digital culture, Isaacson's book is a must read." --"
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Walter Isaacson |
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He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering.
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Walter Isaacson |
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In other words, the future might belong to people who can best partner and collaborate with computers.
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Walter Isaacson |
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Isaacson is to be commended for explaining the genius of Jobs in fascinating fashion, launching a discussion that could reach infinity and beyond." --The Christian Science Monitor "Walter Isaacson's biography of Steve Jobs comes as a breath of fresh air . . . a reliable and captivating guide to a man who reshaped the computing industry"
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Walter Isaacson |
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In other words, the future might belong to people who can best partner and collaborate with computers. In
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Walter Isaacson |
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I had been listening to a lot of Bach. All of a sudden the wheat field was playing Bach. It was the most wonderful feeling of my life up to that point. I felt like the conductor of this symphony with Bach coming through the wheat.
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Walter Isaacson |
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perhaps no matter how fast computers progress, artificial intelligence may never outstrip the intelligence of the human-machine partnership. Let
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Walter Isaacson |